
Jawbone® taps Pereira & O’Dell for JAMBOX™ debut in Brazil
SAO PAULO, DECEMBER 15, 2011 – Jawbone, a leading innovator in products and services for the mobile lifestyle, has partnered with Pereira & O’Dell to introduce JAMBOX™ by Jawbone® (http://jambox.com.br) to the Brazilian market. JAMBOX is the first intelligent wireless speaker and speakerphone to deliver crystal clear, full-spectrum audio from any mobile device.
For the December 14th debut of JAMBOX, Pereira & O’Dell collaborated with legendary American and Brazilian artists Snoop Dogg and Marcelo D2 to release the debut of the hip hop single “Obrigado, Brasil” (Portuguese for “Thank You, Brazil”). The launch of JAMBOX in Brazil brings music and branding aligned in a unique and resounding way creating a bridge in both sound quality and musical cultures. Collaboration of the song itself was conducted internationally between Snoop and Marcelo D2 via JAMBOX the Smart Speaker™.
"At Jawbone, we believe in establishing a bridge between two cultures," said Michael Williams, director of marketing at Jawbone. "Working with Snoop Dogg and Marcelo D2 for our Brazilian JAMBOX launch was an easy decision, and Pereira & O'Dell's podSport division was a key player in helping bring our vision to life."
The effort is lead by Pereira & O’Dell’s podSport division, a subsidiary of the ad agency which launched in January 2011 to serve as a marketing consultant to international brands seeking to invest in the burgeoning opportunities in Brazil. Currently the 6th largest economy in the world, and one of the fastest growing, Brazil will play host to the 2014 World Cup and 2016 Olympics. Brazil holds enormous opportunity but presents business challenges in cultural differences, language barriers, and an economy undergoing enormous change. podSport is founded on the simple premise of helping brands navigate these obstacles and developing robust growth strategies.
"As the World Cup and Olympics approach we have many brands interested in launching in Brazil. Working with our parent company Grupo ABC de Comunicação, podSport has been able to take a homegrown advantage of the opportunities created by these two events in Brazil, including the economic growth, the optimism, and the global visibility the country and its culture are getting worldwide,” said Colin Spooner, Managing Director of Pereira & O’Dell’s podSport.
JAMBOX is available in stores December 14 nationwide at retailers FNAC, MyStore and Fast Shop, among others. The campaign is complimented with digital marketing and point-sale. Brazilian and international celebrities, retailers and VIPS attended the launch party of JAMBOX on December 14 at São Paulo hot spot Bar Secreto.
Watch the video: http://jambox.com.br
Download the MP3: http://bit.ly/roX8P0
Pereira & O'Dell Launches LEGO DUPLO JAMS
LEGO® DUPLO® JAMS provides an interactive, musical world for your toddler or preschooler to discover the joy of building. Set to upbeat playroom songs that even parents will enjoy, this app lets children build their imaginations by clicking bricks to explore colorful worlds as they sing along to catchy tunes.
From trains and race cars to zoos and oceans, there's something to engage every child’s interest. Play experiences range from learning the alphabet to simple memory matching exercises. Children can also customize their playtime by adding sounds to put their own creative touch on each world.
Kick off your child's building career with LEGO DUPLO JAMS. Then find these songs and other DUPLO JAMS free on iTunes or facebook.com/LEGODUPLO to add creative building fun to your playroom.
Download (free) in iTunes
Corona Beach Break rewards fans for doing nothing
From checking in at your favorite bar during happy hour to hosting a football-themed party, you'll earn points redeemable for prizes and rewards like Corona gear, a round of golf and even a trip to Mexico. So download the Corona Beach Break and Find your beach!
iTunes, Facebook: Foursquare: Android
Brand Consistency is Killing Your Digital Advertising
Over the course of your career, you've probably heard the following statement repeated more than a few times, "We are looking for a fully integrated campaign that drives consistency across all media channels." It sounds smart enough, and that line, or some version of it, has been the cornerstone of marketing courses and boardroom presentations for the better part of two decades.
In the advertising world, "integration" is a safe word. It's easy, helps sell work, and makes everyone in the room feel comfortable. I would argue, however, this drive for consistency is actually killing digital advertising. Not in the sense that digital advertising will cease to exist, but that it will become so generic that it will cease to be relevant to consumers. In theory, integrated campaigns are both efficient and effective. They can lead to good work, but often lead to advertising that is consistent for the sake of being consistent. If we take a step back and objectively evaluate the concept of an integrated campaign, we will see a dying model that doesn't always equal success and is sorely out of touch with today's consumers.
The true opportunity lies in brand inconsistency. It's the notion that a brand doesn't have to look the same; it just has to feel the same. As an industry, we have collectively convinced ourselves that people could not possibly understand what a brand is about unless all its communications match. If we believe we are not one-dimensional people in our online or offline lives, then an element of newness and surprise is imperative for brands in today's culture. It is possible for a brand to be unwavering in what it stands for while also being flexible, schizophrenic even, in the way it expresses itself. It is possible to develop a campaign in which no two ads, traditional or digital, are alike. There is no official guide to this approach, but what follows are seven principles for creating an inconsistent brand.
Read the full article online at ClickZ here - http://bit.ly/p3ahcY
The Phoenix Lecture Series
New Ideas for a New World.
University of Phoenix, the nation’s largest private university, has introduced The Phoenix Lecture Series, a video series that captures the insights from three of the most influential business thinkers of our generation – Professor at the Harvard Business School Clayton Christensen, London Business School’s Gary Hamel, and co-founder of MIT Media Lab Nicholas Negroponte. This new academic content was developed to enhance students’ mastery of subject areas through a seamless and meaningful integration of technology and content.
http://www.phoenix.edu/lectures.html
| Coda Automotive | Lego | University of Phoenix | YesTo |
| Corona | Muscle Milk | Ubisoft | AVG |
| Beats by Dre | Victoria | Diageo | |
| Cheesecake Factory | Captain Morgan | "B" | Kiva |
| HBO | Intel | Jawbone |

