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Latest Articles
04.23.12

LEGO Super Heroes Movie Maker app

04.19.12

2012 Best Places to Work in San Francisco

03.30.12

"It's Time for Skype" Launches in US & UK

03.06.12

Communications Arts Interactive Annual - The Phoenix Lecture Series

02.15.12

Henkel Appoints Pereira & O'Dell as AOR for Laundry and Home Care in North America

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LEGO Super Heroes Movie Maker app

|Pereira & O'Dell |San Francisco

Bring your LEGO® DC Universe™ Super Heroes to life with the LEGO Super Heroes Movie Maker.  LEGO has released a new app that allows you to create your own stop-motion videos on your iPhone. Bring your minifigures to life using simple tools and guides that make it easy to shoot, edit, even score your movie with music. Add one of the customizable title cards and share your directorial debut online.

 

Designed to be used with LEGO® DC Universe™ Super Heroes minifigures, the app lets you plan, create, and shoot the next big summer blockbuster on your smartphone. Creating videos simply entails setting up your phone and LEGO blocks and snapping a shot. After taking one photo, you then move the blocks ever so slightly and snap another photo, repeating the process until your masterpiece is complete. The interface is kid-friendly, but adults are also likely to have a good time with the app making their own LEGO adventures.

 

To help with the storytelling process LEGO has included 11 title cards in the mix with images from Batman, Superman, Wonder Woman and more. The app also has five different soundtracks you can add to enhance your crime-fighting tale, and offers the option to add a colored filter to your shot to give a scene a particular look or mood. Finished flicks can be saved to your phone and then shared with friends or uploaded to YouTube.

 

The LEGO Super Hero Movie Maker is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPad, and 3rd and 4th generation iPod touch. The free app is available now from the Apple App Store.

 

Download the app on iTunes - Link

2012 Best Places to Work in San Francisco

|San Francisco Business Times |San Francisco

On April 19, Pereira & O’Dell was ranked No. 3 in the Annual Best places to Work survey from San Francisco Business Times and Silicon Valley Business Journal. The article covers how Keeping employees happy in tough times involves being straight.

 

At San Francisco creative agency Pereira & O’Dell, if the company loses a bid for a big potential client, for example, executives let the whole company know, rather than just those directly involved.

 

“We get the group together and let them know,” said CEO Andrew O’Dell. “When you don’t win it, you move on as a team. You do that as a group. … We think it’s really important because it builds trust and confidence. (It shows) we’re looking out for their needs, not just our own.”

 

The ranking brought nominations from 301 companies around the Bay Area.  Some 187,756 employees at those companies completed surveys that resulted in the rankings reported. 

 

Read the article online here

"It's Time for Skype" Launches in US & UK

|Advertising Age Global

Skype is launching a $12 million marketing campaign in the US and UK today, starting with an outdoor push that challenges consumers to think about the quality of their personal communications and introduces the line, "It's time for Skype."

 

The campaign, from Pereira & O'Dell in San Francisco, uses provocative lines to snipe at other technologies and social media. The ads include "When did it become OK to text Mum happy birthday?" and "140 characters doesn't equal staying in touch."

 

Francie Strong, Skype's director of global customer-base marketing, said, "The focus is on big, bold statements to grab people's attention and get them to think about how they communicate."

 

Ms. Strong said the U.S. and the U.K. were chosen because of their importance to Skype and the maturity of their customer base. If this phase goes well, the project may be adapted for other markets.

 

 

Skype is aiming for a high profile in London, taking over two of the city's busiest subway stations and space on a fleet of buses for the campaign. 

 

Pereira & O'Dell began working with Skype early this year and presented the campaign in their pitch, as agency research had discovered how infrequently people call family members and friends.

 

"It was depressing and inspiring," said Justin Cox, Pereira & O'Dell's senior strategic planner. "It's rare that a campaign gives you the opportunity to address very relevant, timely cultural issues. Skype isn't solving the world's problems, but it has a point of view. This is more than just a marketing message with provocative headlines -- our message is to help people truly connect in a genuine way."

 

A digital campaign will break April 19 with the same theme but, Mr. Cox said, "taking the provocative nature down a notch or two," and introducing more messages about specific features. Digital work will appear on about 17 sites covering lifestyle, news, business, entertainment, gossip and travel. They include CNN, BBC, Facebook, Lonely Planet, AOL, Yahoo, Wired, MSN, Mailonline, iVillage, CBS, and Hulu.

 

The overall project is intended to raise awareness of Skype beyond the video calls for which it is best known, according to Ms. Strong. "A lot of people have great stories to tell about using Skype with friends and family, but they often see us as a one-dimensional product," she said. "We're proud of our video calls, but we also want them to know about our other products: screen-sharing, group video, file transfer, instant messaging, calls to mobile and landlines. The combination of features allows a more natural conversation."

 

The digital work will include pre-roll ads. Mr. Cox said the emphasis is on the idea of returning to communication by highlighting connected moments that people are likely to recognize from their own life.

 

The campaign's social-media component, budgeted at $2 million, will include the hashtag #timeforskype as part of a Twitter promotion focusing on premium products and reminding people that there's a different way to connect.

 

Read the article online via AdAge here

Communications Arts Interactive Annual - The Phoenix Lecture Series

|Communication Arts

Communication Arts has announced the winners of its 18th Annual Interactive Competition. This prestigious competition selected 35 winning projects out of nearly 1,200 entries submitted from around the world.

 

The March/April Issue of Communication Arts showcases the winners of their 18th Interactive Competition. The Phoenix Lecture Series was named a winner in the Information Design category.

 

The series showstopper, Nicholas Negroponte, is no doubt turning heads toward the possibilities of aseamless and meaningful integration of technology, design and content.

 

The winning projects and a list of the award-winning firms can be viewed at:
http://www.commarts.com/interactive/cai12/phoenixlecture.html

Henkel Appoints Pereira & O'Dell as AOR for Laundry and Home Care in North America

|press release

SAN FRANCISCO, FEBRUARY 21, 2012 – Pereira & O’Dell announced today that it has been retained by Henkel Consumer Goods Inc., in North America as its agency of record for laundry and home care brands including Purex®, Renuzit® and Soft Scrub®.

 

Henkel is a global leader in the consumer and industrial businesses. The North American region has grown rapidly during the past decade and generates approximately 20 percent of worldwide sales in the region. The company will work with Pereira & O’Dell’s creative and strategy departments to develop TV, print, out of home and digital assets including social and mobile efforts.

 

“Henkel´s Laundry & Home Care brands have been trusted by generations of families. Our goal is to maintain the trust in our brands and preserve the organic growth we’ve experienced”, said Eric Schwartz, GM Laundry & Home Care at Henkel Consumer Goods, Inc. “It takes constant innovation, talent and a relentless pursuit of excellence. These are qualities we found in Pereira & O’Dell, which made them our choice for agency of record.”

 

“We are thrilled to have this opportunity to work with a Fortune Global 500 leader and aim to boost Henkel’s continued success in ways that honor its commitment to excellence and build customer loyalty," said Andrew O’Dell, CEO of Pereira & O’Dell. “This partnership allows our agency to leverage our expertise creating standout work in the consumer packaged goods arena and make these brands that are a part of our daily lives a little more familiar.”

 

Purex® in particular has enjoyed renewed growth in 2011 behind its commitment to quality and performance at the greatest value for the consumer. The team will look to continue the momentum with plans for the first of its campaigns set to roll out in late 2012 and early 2013.

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We believe our industry’s traditional art of storytelling should be combined (not separated) with digital’s ability to create experiences worth living on-demand. And with PR’s ability of generating free media. And Design’s talents to create images that last for decades... When exactly these things ended up getting separated, we don’t know. We are bringing them back together.
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