Matt Herrmann Chief Strategy Officer
As Chief Strategy Officer, Herrmann leads Pereira & O'Dell's integrated team of behavioral, digital, social and content
strategists across all of the agency’s North American brands.
Oklahoma, Matt came to advertising in 1995 after studying film and economics at
the University of Chicago. Matt began his career at Leo Burnett in
Chicago, and then moved on to New York to join the creative shop Cliff Freeman
and Partners and later BBH New York, where he developed the global strategy for
the Johnnie Walker “Keep Walking” campaign.
In 2005, Matt
arrived in San Francisco at Goodby, Silverstein & Partners to become the
Deputy Director of the Brand Strategy group, building memorable campaigns for
many brands; most famously, the Hyundai “Think About It” campaign and
“Assurance” promotion. Matt left GSP to become the North American Chief
Strategy Officer at McCann, and shortly after joined BBDO SF as the Director of
Strategy, building a diverse strategy group and a thriving agency in his four
lectured and taught account planning at the 4A’s Account Planning Group, the UC
Berkeley Haas School of Business, Miami Ad School, Golden Gate University, and
the San Francisco Academy of Art. Matt’s efforts have yielded 8 Gold Effies for
the effectiveness of his campaigns, a Gold Jay Chiat Award for outstanding
account planning, and a Gold Cannes Lion for Branded Content.