Fifth Third Bank

This is Banking a Fifth Third Better

This isBanking a Fifth Third better.

That’s the idea behind the new advertising campaign from Pereira & O'DellFifth Third Bancorp that launched on 5/3. 

The campaign leverages the company name in fraction form 5/3 or, alternatively, 166.7% to illustrate its competitive advantage and how it goes the extra mile. "This is banking a Fifth Third better.” 

The advertising campaign launches with a series of high-impact TV commercials and digital ads, radio, social, experiential marketing activations, out-of-home and more across the Bank’s 10-state footprint beginning Wednesday, 5/3.