isBanking a Fifth Third better.
That’s the idea behind the new advertising campaign from Pereira & O'DellFifth Third Bancorp that launched on 5/3.
The campaign leverages the company name in fraction form 5/3 or, alternatively, 166.7% to illustrate its competitive advantage and how it goes the extra mile. "This is banking a Fifth Third better.”
The advertising campaign launches with a series of high-impact TV commercials and digital ads, radio, social, experiential marketing activations, out-of-home and more across the Bank’s 10-state footprint beginning Wednesday, 5/3.
- [Brand Channel] Fifth Third Bank Launches Brand Campaign on 5/3
- [Adweek] Fifth Third Bank Geeks Out on Its Own Ridiculous Name in Charming Ads by Pereira & O’Dell
- [Cincinnati Enquirer] Fifth Third unveils new slogan, see the ads
- [Businesswire] Fifth Third Bank to Reveal New Brand Platform: This is Banking a Fifth Third Better
"That's Banking a Fifth Third Better, boys!"
“Banking a Fifth Third Better” (:30)