Superstars of dance demonstrate the flexibility and style of Timberland's SensorFlex™ comfort system.
Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex™ comfort system that delivers underfoot support, independent suspension and greater flexibility. The "MadeToFlex campaign introduces Timberland's Killington. Dubbed the "sneakerboot", the Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker -- allowing you to experience extreme comfort and movement.
The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree.
The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.
“I’m used to dancing in Timberlands, they’re flexible and comfortable. Flexibility means creativity, openness and well-being,” said dancer/choreographer, Loic Mabanza (a.k.a., "Speedylegz")
Pereira & O’Dell / New York: Dave Arnold, Executive Creative Director Juan Leguizamon, Creative Director Jake Dubs, Creative Director Gary Lee, Art Director Maya Renz, Art Director Tennille Teague, Head of Content Production, NY Peter Ostella, Producer Rhea Phipps, Associate Producer Cory Berger, Managing Director Steve Scutellaro, Group Account Director Andy Chang, Account Executive
Production Company: White Label, NY Director: Andrew Margetson DOP: Tristan Sheridan Producer: Ellen Jacobson-Clark
Editorial: Final Cut NY Editor: Michael Dart Wadsworth Executive Producer: Sarah Roebuck Head of Production/Producer: Jen Sienkwicz Producer: Lena Lobel Assistant Editor: Sophie Solomon-O’Connell Postproduction Company: Significant Others Creative Director/VFX Artist: Dirk Greene VFX Artist: Eric Gelgand VFX Producer: Kyra Hendricks VFX Producer: Alek Rost
Music: Alphabet Tree Composer: Yuri Rybak
Audio Company: Significant Others Sound Engineer: T. Terressa Tate Audio Producer: Kyra Hendricks
Color Company: Color Collective Colorist: Mike Howell Executive Color Producer: Claudia Guevara
dance and movement showcases the flexibility and style of Timberland's proprietary SensorFlex™ comfort system.
"Made To Flex" featuring Storyboard P