Henry Arlander West Coast Managing Director
is Managing Director at San Francisco-based advertising agency Pereira &
O’Dell. In the last 5 years at Pereira & O'Dell, Henry has led global
accounts for Intel, Coca-Cola, Samsung, Hyatt, Mattel, LEGO and others.
For Intel he
helped create an innovative new form of entertainment, Social Film, that merged
Hollywood-class entertainment with social media and garnered impressive
accolades such as 3 Cannes Grand Prix Lions, a Daytime Emmy and multiple Webby
awards. For Coca-Cola, he managed the brand's most successful initiative in
Mexico last year, achieving record mentions in social media and significant
increases in all key brand metrics. Since then, he's also grown that business
to include Fanta and Coca-Cola's water brands.
Prior to joining
Pereira & O'Dell, Henry led the Google business at ad agency Cutwater where
he managed the successful "Watch This Space" campaign that helped propel Google
to become the largest player in the Display Advertising landscape.
Henry is also
responsible for co-founding the successful tech startup Livefyre, an engagement
platform revolutionizing community building for web publishers, which was
recently acquired by Adobe.
Henry has also
contributed to bold creative campaigns at Goodby, Silverstein & Partners
(Sprint) and Mullen (Four Seasons Hotels and Resorts and the Ad Council). In
his free time, Henry enjoys volunteering as a board member of Friends of the
Golden Gate (FOGG), a division of the Golden Gate National Parks Conservancy that
encourages young people to get involved in the Bay Area national parks.