PJ Pereira CCO & Co-Founder PJ Pereira is an advertising and entertainment
pioneer. He believes agencies have to provide return not only on the money
brands are investing but also the time consumers are spending with the work.
That balance is the ultimate challenge marketing faces today. In 2016, Pereira & O'Dell was behind the rare
participation of a brand in the prestigious “Official Selection” of Sundance
Film Festival with NETSCOUT and Werner Herzog's "as well as an alternate reality game titled “ Lo and Behold, Reveries of the Connected World". The film was named in Esquire Magazine’s “Top 10 Best Non-Fiction Films” in
His agency is credited with the creation of the
first-ever social film (“ The Inside Experience”) for
Intel and Toshiba in 2011, which combined Hollywood talent content with social
media participation. The film surpassed by the triple Cannes Grand Prix winner “ The Beauty Inside”, also for
Intel and Toshiba, which is now being turned into a major feature film starring
Emilia Clarke. “The Beauty Inside” was the first piece of advertising to win an
Emmy against regular TV programming.
With strong roots in digital and content, his
milestones in the field also include a feature film for Red Bull titled “Unflinching
Triumph”, which in 2007 was named by
Sports Illustrated as the “Most Amusing Sports Parody of the Year” The Lost Ring” for McDonald’s leading up to the Summer Olympics in Beijing.
Beyond advertising, Brazilian-born PJ Pereira is
also a best-selling novelist. In 2015, his book trilogy "Gods of Both
Worlds" spent a month as the #1 novel by a Brazilian author in his native
country and was published in 5 other countries. In April 2017, he launched in
Brazil his fourth novel "The mother, the daughter and the lady's
spirit" (A mãe, a filha e o espírito da santa). He has two kung-fu black belts and is working on a
karate one too. His credentials in content, digital and advertising have
made him one of the world's most influential and respected creatives. He was
named the The Top CCO in Adweek's Creative 100, recognized by "Creativity 50"
and the 4A's 100 People Who Make Advertising Great. Most recently, PJ served as the President of the
Cannes Lions Entertainment jury.